Millennial women don’t define themselves by one particular look. They’re constantly playing to life’s occasions and they expect their makeup line to do the same. We were tasked with creating a place for tutorials to live that gave women the chance to explore all of these options. So we created an InstaGlam Adventure on Instagram to help them instantly discover a look that’s right for them. We helped Clinique become the first make-up brand to deliver a social quiz in the style of a choose-your-own-adventure on Instagram. We used functionality within the app to navigate users to their own personalized look, based on their interests.


Copywriter: Natalie Suzuki