While on Subway I contributed to content published across a variety of social channels including Facebook, Twitter, Tumblr, Vine and I played an integral role in launching Subway's Instagram. Working with my copywriter I created different content buckets for Subway's social media targeted towards Millennials using lifestyle imagery and a witty, playful tone. Each month we delivered roughly 30 Facebook & Twitter posts, 2 Vines, 3-5 .gifs, and 10 Instagram posts. Working alongside a photographer and food stylist, I art directed each shoot and often captured content myself.