P&G FABRICARE

Out of home, iMedia, and social executions for various activations throughout my time working on the Fabricare brands of P&G (Tide, Downy & Gain). We used social listening tools to identify trending topics and then created real-time ads to speak to our audience.

Shark Week billboard execution.

Billboard in Cincinnati - this was relevant to the Cincinnati Oktoberfest, which is the largest in the US.

Option 2 for Octoberfest - highlighting common foods that may cause stains and tying in the Bavarian pattern.

Ran during the holiday season when people are traveling and spending time in their cars. It plays into Gain's idea of spontanteous joy.

Valentine's Day billboard

Spring billboard unit

Spring billboard unit

Gain Mother's Day OOH

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Copywriters: Laura Maddox & Doug Hyland