THE PATH FORWARD

The 2020 retirement campaign was an extension of the 2019 campaign that reintroduced the “Green Line” as a key brand element. This year we brought the Green Line front and center, making it the main character of each spot for the first half, and then revealing the hero at the end. Each was meant to show the persons journey through life and represent where we can take you and how we are with you every step of the way.

Copywriter: Rob Medeiros
ECDs: Chris Brady/Dave Kichen
Director: Jonathan Zames