THE PLANNING EFFECT: MY FIDELITY TEAM

Fidelity’s 2021 brand campaign was all about the feeling you get when you have a plan with Fidelity, aka The Planning Effect. Enter, Zen Ben, and his Fidelity team that backs him along the way, helping him stay on track to reach his goals and retirement.

We created larger-than-life models of the Fidelity Personalized Planning & Advice interface to bring his plan to life and show the teams behind the different features you get with your PPA account.