FIDELITY INSTAGRAM

How do you make a 75 year old company relevant to the next generation of investors?

We launched our Instagram in 2020 (just a few years late…). Along with educational content you’d expect from a financial institution, we position Fidelity as a “lifestyle” brand, connecting with our audience by creating bespoke content that positions us as a best in class company. We do that through quarterly photoshoots, incorporating custom Fidelity props and fun, playful ways of bringing traditional stats and education to life visually.

Copywriter: Holly Monacelli
Photographers: Nina Gallant & Jenna Gang
Illustration: Made by Radio & Lindsey Made This