CLINIQUE: WHAT'S YOUR LINE

Millennial women don’t define themselves by one particular look. They’re constantly playing to life’s occasions and they expect their makeup line to do the same. We were tasked with creating a place for tutorials to live that gave women the chance to explore all of these options. So we created an InstaGlam Adventure on Instagram to help them instantly discover a look that’s right for them. We helped Clinique become the first make-up brand to deliver a social quiz in the style of a choose-your-own-adventure on Instagram. We used functionality within the app to navigate users to their own personalized look, based on their interests.

Copywriter: Natalie Suzuki