TIDE: HALLOWEEN

Vine campaign for Tide that took place during the week leading up to Halloween. It launched with the re-release of Carrie and followed up with 6 other Vine videos "re-enacting" classic horror movies. Digital billboards and OLA units rounded out the whole campaign.

Stains Better Be Scared: Tide's Halloween Video Series

The video mashup of all of the Vine videos created during the campaign.

Billboard that ran during the campaign

OLA unit that ran during our campaign leading up to the creation of our Vine videos. Once our videos were published the end frame changed to direct the user to the videos.

OLA unit that ran after Halloween, showcasing all of our Vine videos in the carousel where users could watch in the unit and then vote for their favorite one.

Creative Director: Craig Bosko
Copywriter: Doug Hyland